The internet has completely transformed the way people buy and sell, for the first time everyone has the most powerful research tool at their fingertips. But selling on line can by no means replace the face to face interaction of a dealers shop.
The tragedy is that although a website may get a lot of traffic only a tiny percentage of the traffic will stop with any intention of buying. A lot of this is the reluctance to contact the dealer.
Buying online should be an effective way of dealing in objects without putting the buyer under any pressure; the buyer has plenty of time and opportunity to research and make a educated decision. But perhaps that is it, there is no pressure or interaction.
Online dealers need to have a respectable online presence that carries the correct message, that the dealer can be trusted and his products can be relied upon for being interesting, rare, and of a desirable quality. I believe that the items I have presented here are well chosen; they are not items that you will see again and are certainly not pieces that you can just walk to the local shop and buy. Unique special objects demand respect and admiration. I challenge you to not feel so reluctant about spending money, a beautiful object will ultimately give you a lot more long term pleasure than a few weeks grocery shopping, or a weekend break.
What do you think?
